Make this fleet management company become recognized as a reference on the B2B market.
Highlight this company strength through a new identity and a renewed and modern product was one of the most challenging works I’ve ever made so far. This was a huge challenge, once I had to do all the work from building a new identity from scratch, through all intern and extern communication needs, and ending on the product itself, by designing a whole new fleet management platform for the B2B market.
I designed the logo to be held by three main pillars:
#1 The PIN from maps. A simple and timeless representation of assets locations.
#2 The EYE that represents vision, reinforced by the tagline under the brand that says “Management with Vision”.
#3 The G from Gesfrota brand.
How I did it
I've designed a whole new brand identity and kicked-off their communication channels.
Gesfrota is one of the strongest companies regarding fleet management, and by the time I went in the project, they were getting behind their competitors due to a lack of innovation, and modernization.
To turn Gesfrota brand recognized as a reference in the B2B market, I first needed to research the national competitors and analyse the world ecosystem of fleet management companies and products, so I could create an identity that would be strong, credible and recognized, not only nationally, but globally.